Working on the image of a country to make it a tourism destination is ongoing job

Working on the image of a country to make it a tourism destination is ongoing job. We must understand that the image of a country is something that is very fragile for a post-conflict country. From the tourism standpoint, our job is to ensure that we communicate effectively with all stakeholders mainly our source makets that is sure to come in Burundi despite what is written or published about us as a destination.

I ask visitors if they can provide evidence when the last time was a tourist was killed or removed in this country, we are talking about ten years ago pretty much. Our city of Bujumbura is much safer than many other cities in Africa, we all have experience petty crime, but it should not prevent the tourist visiting our country.

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